STARBUCKS DIGITAL NETWORK

STARBUCKS DIGITAL NETWORK

Product design

At the company’s core, Starbucks is about being that “third place” between your home and office. Where folks have gone for generations to get inspired and knock out work far from the distractions of home and the stifling rigidity of the office. To complement its free wifi and create a “third place” online, Starbucks partnered with iTunes, Men’s Health, the Wall Street Journal and others to provide free, quality content for customers. And to keep all of this content organized, we created a responsive digital platform that is intuitive and easy to navigate.

At the company’s core, Starbucks is about being that “third place” between your home and office. Where folks have gone for generations to get inspired and knock out work far from the distractions of home and the stifling rigidity of the office. To complement its free wifi and create a “third place” online, Starbucks partnered with iTunes, Men’s Health, the Wall Street Journal and others to provide free, quality content for customers. And to keep all of this content organized, we created a responsive digital platform that is intuitive and easy to navigate.

At the company’s core, Starbucks is about being that “third place” between your home and office. Where folks have gone for generations to get inspired and knock out work far from the distractions of home and the stifling rigidity of the office. To complement its free wifi and create a “third place” online, Starbucks partnered with iTunes, Men’s Health, the Wall Street Journal and others to provide free, quality content for customers. And to keep all of this content organized, we created a responsive digital platform that is intuitive and easy to navigate.

At the company’s core, Starbucks is about being that “third place” between your home and office. Where folks have gone for generations to get inspired and knock out work far from the distractions of home and the stifling rigidity of the office. To complement its free wifi and create a “third place” online, Starbucks partnered with iTunes, Men’s Health, the Wall Street Journal and others to provide free, quality content for customers. And to keep all of this content organized, we created a responsive digital platform that is intuitive and easy to navigate.

At the company’s core, Starbucks is about being that “third place” between your home and office. Where folks have gone for generations to get inspired and knock out work far from the distractions of home and the stifling rigidity of the office. To complement its free wifi and create a “third place” online, Starbucks partnered with iTunes, Men’s Health, the Wall Street Journal and others to provide free, quality content for customers. And to keep all of this content organized, we created a responsive digital platform that is intuitive and easy to navigate.

Client: Starbucks  •  Agency: Blast Radius  •  Role: Associate Creative Director  •  City: Vancouver 

Client: Ford  •  Agency: GTB  •  Role: Creative Director  •  City: Detroit 

Client: Ford  •  Agency: GTB
•  Role: Creative Director  •  City: Detroit 

"The vision is for Starbucks Digital Network to be a digital version of the community cork board that's in all of our stores."
– Adam Brotman, VP of Starbucks Digital Ventures 

Visual direction

The challenge was to create a campaign that would scale globally and also be distinct enough to stand out mongst other Ford campaigns and communications.

We achieved this by expanding the brand palette with vibrant, energetic colors and a unique typeface treatment across
all executions.


Home screen

Mustang: 15

We wanted to incorporate some familiar elements of the brand, and when it comes to Ford, nothing is more familiar and iconic
than the Mustang.

Mustang: 15

We wanted to incorporate some familiar elements of the brand, and when it comes to Ford, nothing is more familiar and iconic than the Mustang.

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Social feeds

Instagram

Social media was the most prominent part of the campaign and we made sure to create a series of engaging videos that would entice Ford owners to participate in the program.

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News

This section of SDN is comprised of Starbucks media partners offering premium or exclusive content to customers. The New York Times has opened up access to its Reader 2.0 subscription-based service for free, all content from The Wall Street Journal is available minus the paywall and the replica of the USA Today newspaper is accessible to users on the network.

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News
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Wellness

Health and fitness publisher Rodale is the primary content provider for this SDN channel. Customers have access to specialized content — not available to anyone other than Starbucks customers — from Men’s Health, Women’s Health, Runner’s World, Bicycling, Prevention.

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