SMARTLINK

TV

You don’t have to have a new Ford to enjoy the latest remote control features on the SmartLink app.
So we created a spot show owners what their car is really capable of to prove it.

Being a part of the Ford family means gratitude comes standard. To demonstrate this we created a campaign showcasing all the things that come with being a Ford owner by juxtaposing expected and unexpected things that may appear in our daily lives.

Being a part of the Ford family means gratitude comes standard.
To demonstrate this we created a campaign showcasing all the things
that come with being a Ford owner by juxtaposing expected and
unexpected things that may appear in our daily lives.

Client: Ford  •  Agency: GTB  •  Role: Creative Director  •  City: Detroit 

Client: Ford  •  Agency: GTB  •  Role: Creative Director  •  City: Detroit 

Client: Ford  •  Agency: GTB
•  Role: Creative Director  •  City: Detroit 

Heidi :30

Instagram

Social media was the most prominent part of the campaign and we made sure to create a series of engaging videos that would entice Ford owners to participate in the program.

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