OLIAROS
Branding
Oliaros, a Greek property developer, is revolutionizing the world of luxury living. They needed their brand to match. So we invoked
a cutting-edge modernity that stays rooted in tradition through the use of colors and a topographic wave pattern inspired
by the island itself.
Being a part of the Ford family means gratitude comes standard. To demonstrate this we created a campaign showcasing all the things that come with being a Ford owner by juxtaposing expected and unexpected things that may appear in our daily lives.
Being a part of the Ford family means gratitude comes standard.
To demonstrate this we created a campaign showcasing all the things
that come with being a Ford owner by juxtaposing expected and
unexpected things that may appear in our daily lives.
Client: Oliaros • Agency: rehabstudio • Role: Associate Creative Director • City: London
Client: Ford • Agency: GTB • Role: Creative Director • City: Detroit
Client: Ford • Agency: GTB
• Role: Creative Director • City: Detroit
Brand elements
Visual direction
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The challenge was to create a campaign that would scale globally and also be distinct enough to stand out mongst other Ford campaigns and communications.
We achieved this by expanding the brand palette with vibrant, energetic colors and a unique typeface treatment across
all executions.
Letterhead
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A wave motif was added to subtly remind audiences of Mediterranean beaches and elegant patterns in the sand
Mustang: 15
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We wanted to incorporate some familiar elements of the brand, and when it comes to Ford, nothing is more familiar and iconic
than the Mustang.
Mustang: 15
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We wanted to incorporate some familiar elements of the brand, and when it comes to Ford, nothing is more familiar and iconic than the Mustang.
Business cards
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Foil finish, three colors.
Instagram
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Social media was the most prominent part of the campaign and we made sure to create a series of engaging videos that would entice Ford owners to participate in the program.
Website
