FORDPASS REWARDS

Global Launch Campaign

When customers enroll in FordPass Rewards, they accumulate points toward perks like discounts on service and new vehicle purchases. A good thing, right? But only if you can get people interested enough to join. To do that in the chaos of the digital/social landscape, we had to make them notice the news. So instead of traditional photography, we went with eye-catching, 3-D art. And thumb-stopping copy.

When customers enroll in FordPass Rewards, they accumulate points toward perks like discounts on service and new vehicle purchases. A good thing, right? But only if you can get people interested enough to join. To do that in the chaos of the digital/social landscape, we had to make them notice the news. So instead of traditional photography, we went with eye-catching, 3-D art. And thumb-stopping copy.

When customers enroll in FordPass Rewards, they accumulate points toward perks like discounts on service and new vehicle purchases. A good thing, right? But only if you can get people interested enough to join. To do that in the chaos of the digital/social landscape, we had to make them notice the news. So instead of traditional photography, we went with eye-catching, 3-D art. And thumb-stopping copy.

Client: Ford  •  Agency: GTB  •  Role: Creative Director  •  City: Detroit 

Client: Ford  •  Agency: GTB  •  Role: Creative Director  •  City: Detroit 

Client: Ford  •  Agency: GTB
•  Role: Creative Director  •  City: Detroit 

Mustang: 15

For the bulk of the communications (and for the sake of being different), we avoided using any Ford vehicle imagery. However, of all the things that “come standard” in life, we thought it would be fun to play around with what comes standard on one of the most familiar icons in the world - the Mustang.

Mustang: 15

For the bulk of the communications (and for the sake of being different), we avoided using any Ford vehicle imagery. However, of all the things that “come standard” in life, we thought it would be fun to play around with what comes standard on one of the most familiar icons
in the world - the Mustang.

Mustang: 15

For the bulk of the communications (and for the sake of being different), we avoided using any Ford vehicle imagery. However, of all the things that “come standard” in life, we thought it would be fun to play around with what comes standard on one of the most familiar icons in the world - the Mustang.

Instagram

The Gratitude Comes Standard campaign is all about individual expressions that each contribute to telling the whole story. These bite-size pieces are perfect for our media buy, which was predominantly social media. Little quick-hitters beckoning people to enter a crazy, colorful world – and ending with an easy call-to-action to join FordPass Rewards.

Instagram

The Gratitude Comes Standard campaign is all about individual expressions that each contribute to telling the whole story. These bite-size pieces are perfect for our media buy, which was predominantly social media. Little quick-hitters beckoning people to enter a crazy, colorful world – and ending with an easy call-to-action to join FordPass Rewards.

Outdoor

One of the strengths of Gratitude Comes Standard is the sheer variety of subjects and topics we could play with. Along with generic, everyday “standard” occurrences like losing socks in a dryer, we could also easily target specific markets with “standard” items that resonate deeply in local or regional markets. Like the Alabama Crimson Tide’s 17 National Championships

Outdoor

One of the strengths of Gratitude Comes Standard is the sheer variety of subjects and topics we could play with. Along with generic, everyday “standard” occurrences like losing socks in a dryer, we could also easily target specific markets with “standard” items that resonate deeply in local or regional markets. Like the Alabama Crimson Tide’s 17 National Championships

OOH

Some of the artworks

Outdoor

One of the strengths of Gratitude Comes Standard is the sheer variety of subjects and topics we could play with. Along with generic, everyday “standard” occurrences like losing socks in a dryer, we could also easily target specific markets with “standard” items that resonate deeply in local or regional markets. Like the Alabama Crimson Tide’s 17 National Championships

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