FORD MOMENTS

Global social and dealer content

There are plenty of running footage car commercials in the world. So we decided to switch things up and focus on the small moments in customers’ lives made possible by Ford. In contrast to fast-paced car commercials, we changed up the pace (literally) to focus on making even the smallest occasions epic.

Being a part of the Ford family means gratitude comes standard. To demonstrate this we created a campaign showcasing all the things that come with being a Ford owner by juxtaposing expected and unexpected things that may appear in our daily lives.

Being a part of the Ford family means gratitude comes standard.
To demonstrate this we created a campaign showcasing all the things
that come with being a Ford owner by juxtaposing expected and
unexpected things that may appear in our daily lives.

Client: Ford  •  Agency: GTB  •  Role: Creative Director  •  City: Detroit 

Client: Ford  •  Agency: GTB  •  Role: Creative Director  •  City: Detroit 

Client: Ford  •  Agency: GTB
•  Role: Creative Director  •  City: Detroit 

Camping :30

Mustang: 15

We wanted to incorporate some familiar elements of the brand, and when it comes to Ford, nothing is more familiar and iconic
than the Mustang.

Mustang: 15

We wanted to incorporate some familiar elements of the brand, and when it comes to Ford, nothing is more familiar and iconic than the Mustang.

Birthday :30

Instagram

Social media was the most prominent part of the campaign and we made sure to create a series of engaging videos that would entice Ford owners to participate in the program.

Mural :30

Mustang: 15

We wanted to incorporate some familiar elements of the brand, and when it comes to Ford, nothing is more familiar and iconic
than the Mustang.

Mustang: 15

We wanted to incorporate some familiar elements of the brand, and when it comes to Ford, nothing is more familiar and iconic than the Mustang.