FORDPAY

TV

People want to spend their time on things that matter to them, not on their bills. FordPay allows you to pay your bill in seconds.
So we demonstrated just that by showing how quickly you can get back to the things you care about (or should care about).

Being a part of the Ford family means gratitude comes standard. To demonstrate this we created a campaign showcasing all the things that come with being a Ford owner by juxtaposing expected and unexpected things that may appear in our daily lives.

Being a part of the Ford family means gratitude comes standard.
To demonstrate this we created a campaign showcasing all the things
that come with being a Ford owner by juxtaposing expected and
unexpected things that may appear in our daily lives.

Client: Ford  •  Agency: GTB  •  Role: Creative Director  •  City: Detroit 

Client: Ford  •  Agency: GTB  •  Role: Creative Director  •  City: Detroit 

Client: Ford  •  Agency: GTB
•  Role: Creative Director  •  City: Detroit 

Cello :30

Instagram

Social media was the most prominent part of the campaign and we made sure to create a series of engaging videos that would entice Ford owners to participate in the program.