FORD CUSTOMER EXPERIENCE

Film

The dealers who work countless hours are the brand evangelists, they love the brand, and live in it every day. They are the ones shepherding potential buyers with the distinct opportunity of turning them into brand loyalists by the end of their car buying experience.

Being a part of the Ford family means gratitude comes standard. To demonstrate this we created a campaign showcasing all the things that come with being a Ford owner by juxtaposing expected and unexpected things that may appear in our daily lives.

Being a part of the Ford family means gratitude comes standard.
To demonstrate this we created a campaign showcasing all the things
that come with being a Ford owner by juxtaposing expected and
unexpected things that may appear in our daily lives.

Client: Ford  •  Agency: GTB  •  Role: Creative Director  •  City: Detroit 

Client: Ford  •  Agency: GTB  •  Role: Creative Director  •  City: Detroit 

Client: Ford  •  Agency: GTB
•  Role: Creative Director  •  City: Detroit